(Be)Philly is a non-profit foundation fighting for a brighter future for the next generation of Philadelphians.

Two male students on one computer at a desk engaged with their activity

Igniting Philly’s potential by investing in our youth

(Be)Philly provides financial support and increased visibility to charitable organizations with a proven track record of improving the academic and economic outcomes of students in the Philadelphia public schools.

Our First Initiative

Introducing Underdog Apparel

Underdog Apparel is a clothing brand that celebrates Philadelphia’s relentless Underdog spirit by designing and selling custom, homegrown products that provide an accessible and inspiring way to support our city.

Six diverse male and female models modeling the Underdog Apparel line
Point of view looking at the back of a man's head sitting in front of the camera with a teacher and interactive whiteboard behind him

A Brighter Future For Us All

We believe that every person deserves the opportunity to fulfill their potential.

We’re on a mission to empower our students with the tools, confidence, and courage they need to build a brighter future for themselves, and for us all.

We created the (Be)Philly Foundation to make it easier for all Philadelphians to improve our city and our communities by directly investing in our youth.

We're Not Your Average Foundation

We take a prioritized, holistic, and evidence-based approach, and we're not afraid to do things differently.


We believe that to do the most good, we must always do that which gives the most agency to those we serve.

Whole Person

We believe in supporting the whole person, providing not only resources and education, but also confidence and self belief.

Evidence Based

We partner with, and support, programs that have proven their ability to make an enduring impact in the lives of our youth.

Increasing the impact of proven programs.

We are determined to create sustainable and scalable impact. Not only will we provide financial resources to our partner programs, we will also provide increased visibility, giving them access to audiences they might never reach otherwise. 

By leveraging the audience of our founder as well as dozens of other public figures, we have the power to drive a new conversation around social impact in Philadelphia, one that is not only fearless in its inquiry, but also inclusive and accessible to all members of our community. 

Toddler dressed in black and whit eon a bridge wearing a shirt that says Future Leader
Jason Kelce looking right off camera modeling the Underdog Tee and Underdog Tote from the Underdog Apparel line

A Message From Our Founder

Dear Philly,

At each critical moment of my life, there was someone who believed in me.

Whether my family, my friends, or my fellow Philadelphians, I have always felt an overwhelming love and support that has helped me reach my dreams and potential on and off the field. Now it’s my turn.

Philadelphia is an incredible city, but we know it can be even better. We owe it to ourselves to give the next generation the resources and opportunities they deserve. I firmly believe that every child has the potential to thrive, and the most important thing we can all do is simply to believe in them. But we won’t stop there.

As of October, 2022, I’m launching the (Be)Philly Foundation, a non-profit organization dedicated to improving the lives of our city’s youth. (Be)Philly will raise money through conventional fundraising as well as through the sale of merchandise from Underdog Apparel. To start out, we’ve partnered with two incredible organizations who have already impacted the lives of thousands of kids. But that’s just the beginning. 

In the coming months and years, (Be)Philly will identify and support the most innovative and impactful programs in the city. Meanwhile, we’ll create original media content to lead a conversation around what it will actually take to change our future. Ultimately, we aim to start a movement of people who are passionate about helping our city reach it’s true potential.

I’ve assembled a wonderful team of Philadelphians to bring this vision to life. I am forever grateful to my friends and teammates who have lent their time and attention to this cause. And thankful to any person who strives to leave this city better than they’ve found it.

Philadelphia has only one future, and it rests in the hands of our children. We owe it to them, and to ourselves, to invest in that future with all we’ve got. That’s exactly what we’re here to do.  Let’s do this, Philadelphia… together.


Jason Kelce

Are you ready to make a difference?

Life is too short to stand on the sidelines while we know we have the power to make a difference. It’s no exaggeration to say that your support can literally change someone’s life, as well as the course of our city’s future. And if we band together, there’s no limit to what we can accomplish.

We only have One Philadelphia, and it’s our time to shine. Will you join us?